LeBron’s 18-year-old son bronny, signs an endorsement deal with Nike

Los Angeles (AFP) – The sportswear company announced Monday that Bronny James, the eldest son of NBA star LeBron James, is among five amateur basketball players who have signed endorsement deals with Nike.

The younger James, who turned 18 last Thursday, works as a guard at Sierra Canyon High School near Los Angeles while his father is the 37-year-old Los Angeles Lakers playmaker and four-time NBA champion.

Bronny James is already part of Nike’s marketing of its latest sneaker, the Nike LeBron 20.

The financial terms of the deals were not disclosed.

LeBron James signed a lifelong Nike deal in 2015 after working with the shoemaker since his days as a potential 18-year-old.

James said he hopes one day to play alongside his son in the NBA.

Bronny James signed an NIL deal — for name, image, and likeness rights — with four other youth basketball guards.

Three women: Jojo Watkins, another Sierra Canyon student; Caitlin Clark of the University of Iowa; and Hallie Jones of Stanford.

The fifth is de. Wagner, a high school student in New Jersey, hopes to become the first third-generation player in the NBA.

He is the grandson of Milt Wagner, who won the NBA title with the Lakers in 1988, and the son of Dagwan Wagner, a teammate of LeBron James in Cleveland’s first two NBA seasons, before health problems ended his career in 2006.

“Every athlete is recognized as a player who paves the way for the next generation on and off the field,” Nike said in a statement. “These athletes are driving Nike to think of new ways the game can break barriers, bring people together, build community and shape the future.”